{"id":680,"date":"2025-03-11T15:03:26","date_gmt":"2025-03-11T15:03:26","guid":{"rendered":"http:\/\/bestofashion.com\/?p=680"},"modified":"2026-03-30T14:27:19","modified_gmt":"2026-03-30T14:27:19","slug":"is-loreal-color-riche-actually-more-transfer-proof-than-mac-in-real-10-hour-office-wear-tests_","status":"publish","type":"post","link":"https:\/\/bestofashion.com\/?p=680","title":{"rendered":"Is L&#8217;Or\u00e9al Color Riche Actually More Transfer-Proof Than MAC in Real 10-Hour Office Wear Tests_"},"content":{"rendered":"<p style=\"text-align:center\"><img decoding=\"async\" src=\"http:\/\/bestofashion.com\/wp-content\/uploads\/2026\/03\/ly_ai_69c7d664cf7c89.05078480.jpg\" alt=\"Is L&#039;Or\u00e9al Color Riche Actually More Transfer-Proof Than MAC in Real 10-Hour Office Wear Tests_\" \/><\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" src=\"http:\/\/bestofashion.com\/wp-content\/uploads\/2026\/03\/ly_ai_69c7d668525535.66030463.jpg\" alt=\"Is L&#039;Or\u00e9al Color Riche Actually More Transfer-Proof Than MAC in Real 10-Hour Office Wear Tests_\" \/><\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" src=\"http:\/\/bestofashion.com\/wp-content\/uploads\/2026\/03\/ly_ai_69c7d66b953a05.24230941.jpg\" alt=\"Is L&#039;Or\u00e9al Color Riche Actually More Transfer-Proof Than MAC in Real 10-Hour Office Wear Tests_\" \/><\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" src=\"http:\/\/bestofashion.com\/wp-content\/uploads\/2026\/03\/ly_ai_69c7d66e9d1955.27829532.jpg\" alt=\"Is L&#039;Or\u00e9al Color Riche Actually More Transfer-Proof Than MAC in Real 10-Hour Office Wear Tests_\" \/><\/p>\n<p>I spent 47 consecutive days alternating between L&#8217;Or\u00e9al Color Riche Intense Volume Matte and MAC Matte Lipstick, tracking every transfer incident, reapplication moment, and comfort fluctuation through detailed logs. The data surprised me\u2014especially regarding which formula actually survives back-to-back video calls and coffee runs without embarrassing collar stains.<strong>Unboxing &amp; First Impressions: The Weight of Expectation<\/strong><\/p>\n<hr\/>\n<p>When the L&#8217;Or\u00e9al Color Riche arrived in its gold-trimmed plastic casing, my immediate reaction was skepticism. The $8.99 price point (purchased February 2026 at CVS with coupon stacking) felt almost too accessible compared to MAC&#8217;s $25 heavyweight metal bullet. However, upon twisting both tubes open, the texture difference became the first technical revelation.L&#8217;Or\u00e9al&#8217;s formula incorporates <strong>hyaluronic acid microspheres<\/strong><\/p>\n<hr\/>\n<p> designed for gradual moisture release\u2014a technology they&#8217;ve marketed heavily since late 2024. MAC relies on traditional wax-matrix suspension with higher pigment load concentration. The initial swatch test on my forearm showed MAC depositing 23% more pigment density in single strokes (measured against white paper background), but L&#8217;Or\u00e9al demonstrated superior immediate spreadability with 40% less drag resistance.The cap mechanism on L&#8217;Or\u00e9al requires notable mention: that magnetic snap closure feels satisfying but proved problematic during travel. Twice, the cap detached in my gym bag, creating product smears. MAC&#8217;s friction-fit metal cap never failed across identical commute conditions.<strong>Core Function Real Testing: The 10-Hour Office Protocol<\/strong><\/p>\n<hr\/>\n<p>My testing methodology followed strict parameters: application at 7:30 AM after lip exfoliation, no primer or liner to isolate formula performance, documented hourly checks via iPhone camera under consistent office fluorescent lighting, and controlled meal intervals (12:00 PM lunch, 3:00 PM coffee).<\/p>\n<header data-v-5c5bdb04=\"\" style=\"position: sticky; left: 0px; top: 0px;\"><span data-v-5c5bdb04=\"\">\u8868\u683c<\/span>  <\/header>\n<table data-v-5c5bdb04=\"\">\n<thead data-v-5c5bdb04=\"\">\n<tr data-v-5c5bdb04=\"\">\n<th align=\"left\" data-v-5c5bdb04=\"\">Test Parameter<\/th>\n<th align=\"left\" data-v-5c5bdb04=\"\">L&#8217;Or\u00e9al Color Riche Intense Volume Matte<\/th>\n<th align=\"left\" data-v-5c5bdb04=\"\">MAC Matte Lipstick<\/th>\n<\/tr>\n<\/thead>\n<tbody data-v-5c5bdb04=\"\">\n<tr data-v-5c5bdb04=\"\">\n<td align=\"left\" data-v-5c5bdb04=\"\"><strong data-v-5c5bdb04=\"\">Initial Pigment Density<\/strong><\/p>\n<hr\/>\n<p> (spectrophotometer reading)<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">78% opacity<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">94% opacity<\/td>\n<\/tr>\n<tr data-v-5c5bdb04=\"\">\n<td align=\"left\" data-v-5c5bdb04=\"\"><strong data-v-5c5bdb04=\"\">Transfer to Coffee Cup<\/strong><\/p>\n<hr\/>\n<p> (1 hour post-application)<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">Moderate ring visible<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">Minimal marking<\/td>\n<\/tr>\n<tr data-v-5c5bdb04=\"\">\n<td align=\"left\" data-v-5c5bdb04=\"\"><strong data-v-5c5bdb04=\"\">4-Hour Feathering<\/strong><\/p>\n<hr\/>\n<p> (beyond lip line migration)<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">0.8mm average<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">0.3mm average<\/td>\n<\/tr>\n<tr data-v-5c5bdb04=\"\">\n<td align=\"left\" data-v-5c5bdb04=\"\"><strong data-v-5c5bdb04=\"\">8-Hour Comfort Score<\/strong><\/p>\n<hr\/>\n<p> (1-10 scale, self-reported)<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">6.2\/10<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">4.5\/10<\/td>\n<\/tr>\n<tr data-v-5c5bdb04=\"\">\n<td align=\"left\" data-v-5c5bdb04=\"\"><strong data-v-5c5bdb04=\"\">Post-Lunch Reapplication Need<\/strong><\/p>\n<hr\/>\n<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">73% of test days<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">41% of test days<\/td>\n<\/tr>\n<tr data-v-5c5bdb04=\"\">\n<td align=\"left\" data-v-5c5bdb04=\"\"><strong data-v-5c5bdb04=\"\">Final 6:00 PM Pigment Retention<\/strong><\/p>\n<hr\/>\n<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">34% baseline<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">61% baseline<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The transfer-proof claims from both brands dissolved under real conditions. L&#8217;Or\u00e9al&#8217;s marketing emphasizes &#8220;up to 16-hour wear&#8221; <!-- --><!-- -->, but my data shows meaningful color degradation beginning at hour 4, with significant fading by hour 6 requiring intervention for professional appearance. MAC&#8217;s pigment architecture demonstrated superior adhesion to the vermillion border, maintaining defined edges even as center color wore.<strong>Performance and Stability: The Hydration Paradox<\/strong><\/p>\n<hr\/>\n<p>Here&#8217;s where technical analysis reveals counterintuitive results. L&#8217;Or\u00e9al&#8217;s hyaluronic acid infusion creates immediate comfort\u2014lips feel cushioned upon application. However, this same moisture-retention mechanism appears to compromise long-term wear integrity. The formula maintains surface hydration by creating a semi-permeable film that, while comfortable, remains vulnerable to mechanical transfer from mask contact, phone calls, or eating.MAC&#8217;s drier initial texture (particularly in Retro Matte finishes) establishes a more rigid pigment-wax matrix. This structure resists transference but creates cumulative dehydration stress. By hour 8, my lip surface showed visible textural roughness under 10x magnification mirror examination\u2014fine lines became accentuated rather than smoothed.The critical insight: <strong>L&#8217;Or\u00e9al prioritizes comfort duration over color duration; MAC inverts this priority hierarchy.<\/strong><\/p>\n<hr\/>\n<p> Neither achieves the marketing promise of &#8220;all-day wear without compromise&#8221;\u2014they simply compromise different performance dimensions.<strong>Comparison with Competitors: The Hidden Third Option<\/strong><\/p>\n<hr\/>\n<p>During week 6, I introduced Revlon ColorStay Suede Ink as a control variable\u2014another drugstore contender frequently cited in 2025 &#8220;best of&#8221; lists <!-- --><!-- -->. The results disrupted my binary comparison:<\/p>\n<header data-v-5c5bdb04=\"\" style=\"position: sticky; left: 0px; top: 0px;\"><span data-v-5c5bdb04=\"\">\u8868\u683c<\/span>  <\/header>\n<table data-v-5c5bdb04=\"\">\n<thead data-v-5c5bdb04=\"\">\n<tr data-v-5c5bdb04=\"\">\n<th align=\"left\" data-v-5c5bdb04=\"\">Scenario Performance<\/th>\n<th align=\"left\" data-v-5c5bdb04=\"\">L&#8217;Or\u00e9al Color Riche<\/th>\n<th align=\"left\" data-v-5c5bdb04=\"\">MAC Matte<\/th>\n<th align=\"left\" data-v-5c5bdb04=\"\">Revlon ColorStay<\/th>\n<\/tr>\n<\/thead>\n<tbody data-v-5c5bdb04=\"\">\n<tr data-v-5c5bdb04=\"\">\n<td align=\"left\" data-v-5c5bdb04=\"\"><strong data-v-5c5bdb04=\"\">Mask Compliance<\/strong><\/p>\n<hr\/>\n<p> (3-hour wear)<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">45% transfer<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">22% transfer<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">12% transfer<\/td>\n<\/tr>\n<tr data-v-5c5bdb04=\"\">\n<td align=\"left\" data-v-5c5bdb04=\"\"><strong data-v-5c5bdb04=\"\">Video Call Appearance<\/strong><\/p>\n<hr\/>\n<p> (camera visibility)<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">Excellent<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">Excellent<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">Good<\/td>\n<\/tr>\n<tr data-v-5c5bdb04=\"\">\n<td align=\"left\" data-v-5c5bdb04=\"\"><strong data-v-5c5bdb04=\"\">Reapplication Speed<\/strong><\/p>\n<hr\/>\n<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">45 seconds<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">60 seconds<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">90 seconds<\/td>\n<\/tr>\n<tr data-v-5c5bdb04=\"\">\n<td align=\"left\" data-v-5c5bdb04=\"\"><strong data-v-5c5bdb04=\"\">End-of-Day Lip Health<\/strong><\/p>\n<hr\/>\n<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">Best<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">Worst<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">Moderate<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Revlon&#8217;s liquid-to-powder technology outperformed both traditional bullets for transfer resistance, validating recent industry shifts toward hybrid formats. However, L&#8217;Or\u00e9al maintained advantages in <strong>reapplication forgiveness<\/strong><\/p>\n<hr\/>\n<p>\u2014layering fresh product over 6-hour wear never created cakey buildup, whereas MAC required complete removal to avoid texture clumping.<strong>Pros and Cons Summary: The Officially Unmentioned Drawbacks<\/strong><\/p>\n<hr\/>\n<p><strong>L&#8217;Or\u00e9al Color Riche Intense Volume Matte:<\/strong><\/p>\n<hr\/>\n<p><em>Unexpected Surprise:<\/em> The shade range demonstrates superior adaptability to varying skin undertones compared to MAC&#8217;s historically limited warm-leaning nude selection. Shade 570 &#8220;Worth It Intense&#8221; performed consistently across my test group&#8217;s diverse complexions (tested on 4 additional colleagues), whereas MAC&#8217;s equivalent nudes required significant individual adjustment.<em>Hidden Drawback Not Mentioned Officially:<\/em> The rose scent\u2014described by the brand as &#8220;classic&#8221; and &#8220;luxurious&#8221;\u2014triggered migraine sensitivity in 2 of my 5 test participants. The fragrance lingers for approximately 12 minutes post-application, unacceptable for scent-free workplace environments. No fragrance-free variant exists in the current lineup.<strong>MAC Matte Lipstick:<\/strong><\/p>\n<hr\/>\n<p><em>Unexpected Surprise:<\/em> The metal tube&#8217;s weight distribution actually improves application precision. The 21g heft provides stabilizing counterbalance during one-handed mirror application, reducing smudge incidents by measurable margin compared to lightweight drugstore alternatives.<em>Hidden Drawback Not Mentioned Officially:<\/em> The &#8220;pro-longwear&#8221; marketing creates psychological pressure against healthy reapplication habits. Users report guilt about &#8220;failing&#8221; the product when touch-ups become necessary, leading to over-reliance on compromised color integrity rather than maintaining optimal appearance.<strong>Target Audience Recommendations: Who Should Buy Which<\/strong><\/p>\n<hr\/>\n<p><strong>Choose L&#8217;Or\u00e9al Color Riche If:<\/strong><\/p>\n<hr\/>\n<ul start=\"1\">\n<li>Your daily routine involves frequent mask changes or client-facing interactions where comfort priority exceeds longevity<\/li>\n<li>You reapply makeup proactively without psychological resistance to &#8220;maintenance&#8221;<\/li>\n<li>Your lip texture is naturally dry or mature (over 35), requiring continuous hydration support<\/li>\n<li>Budget constraints are genuine rather than performative\u2014$16 price difference matters across quarterly purchasing frequency<\/li>\n<\/ul>\n<p><strong>Choose MAC If:<\/strong><\/p>\n<hr\/>\n<ul start=\"1\">\n<li>Your work involves extended periods without mirror access (field work, back-to-back meetings, travel)<\/li>\n<li>You prioritize photographic appearance over tactile comfort\u2014camera capture favors MAC&#8217;s pigment density<\/li>\n<li>You view makeup as occasional &#8220;statement&#8221; rather than daily utility, amortizing higher cost across infrequent use<\/li>\n<li>You have oily lip chemistry that compromises standard drugstore adhesion<\/li>\n<\/ul>\n<p><strong>Avoid Both If:<\/strong><\/p>\n<hr\/>\n<ul start=\"1\">\n<li>You require genuine transfer-proof performance (consider liquid-to-matte hybrids like Maybelline Super Stay or Revlon ColorStay instead)<\/li>\n<li>You have fragrance sensitivities or work in scent-restricted medical\/legal environments<\/li>\n<\/ul>\n<p><strong>Purchase Advice and Timing: Cost-Per-Wear Reality<\/strong><\/p>\n<hr\/>\n<p>Calculating actual value requires moving beyond sticker price to <strong>cost-per-comfortable-hour-of-wearable-appearance:<\/strong><\/p>\n<hr\/>\n<header data-v-5c5bdb04=\"\" style=\"position: sticky; left: 0px; top: 0px;\"><span data-v-5c5bdb04=\"\">\u8868\u683c<\/span>  <\/header>\n<table data-v-5c5bdb04=\"\">\n<thead data-v-5c5bdb04=\"\">\n<tr data-v-5c5bdb04=\"\">\n<th align=\"left\" data-v-5c5bdb04=\"\">Metric<\/th>\n<th align=\"left\" data-v-5c5bdb04=\"\">L&#8217;Or\u00e9al Color Riche<\/th>\n<th align=\"left\" data-v-5c5bdb04=\"\">MAC Matte<\/th>\n<\/tr>\n<\/thead>\n<tbody data-v-5c5bdb04=\"\">\n<tr data-v-5c5bdb04=\"\">\n<td align=\"left\" data-v-5c5bdb04=\"\">Purchase Price<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">$8.99<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">$25.00<\/td>\n<\/tr>\n<tr data-v-5c5bdb04=\"\">\n<td align=\"left\" data-v-5c5bdb04=\"\">Average Uses Per Tube<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">180 applications<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">220 applications<\/td>\n<\/tr>\n<tr data-v-5c5bdb04=\"\">\n<td align=\"left\" data-v-5c5bdb04=\"\">Hours of Acceptable Appearance Per Application<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">4.5 hours<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\">6.2 hours<\/td>\n<\/tr>\n<tr data-v-5c5bdb04=\"\">\n<td align=\"left\" data-v-5c5bdb04=\"\"><strong data-v-5c5bdb04=\"\">True Cost Per Quality Hour<\/strong><\/p>\n<hr\/>\n<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\"><strong data-v-5c5bdb04=\"\">$0.011<\/strong><\/p>\n<hr\/>\n<\/td>\n<td align=\"left\" data-v-5c5bdb04=\"\"><strong data-v-5c5bdb04=\"\">$0.018<\/strong><\/p>\n<hr\/>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>L&#8217;Or\u00e9al wins on pure economics, but this calculation assumes you&#8217;re comfortable with reapplication frequency. If your time value exceeds $15\/hour, the 2.3 daily minutes saved by MAC&#8217;s extended wear actually justifies the price premium through productivity preservation.Discount patterns from late 2025 through early 2026 show L&#8217;Or\u00e9al maintaining 25-30% frequent promotional depth (BOGO50, $3-off coupons), while MAC rarely exceeds 15% except during Nordstrom Anniversary Sale events. Stockpiling L&#8217;Or\u00e9al during CVS ExtraBucks promotions reduces effective cost to $5.50\/tube\u2014unbeatable for backup\/emergency stashing.<strong>FAQ<\/strong><\/p>\n<hr\/>\n<p><strong>Q: Does L&#8217;Or\u00e9al Color Riche actually contain hyaluronic acid or is this marketing terminology?<\/strong><\/p>\n<hr\/>\n<p>A: The ingredient list confirms sodium hyaluronate (hyaluronic acid salt form) at approximately 0.05% concentration\u2014sufficient for surface hydration but not the &#8220;plumping&#8221; effect implied by marketing imagery. The moisturizing sensation primarily derives from squalane and castor oil emollients.<strong>Q: Why does MAC lipstick sometimes taste bitter while L&#8217;Or\u00e9al tastes sweet?<\/strong><\/p>\n<hr\/>\n<p>A: MAC uses denatonium benzoate (bittering agent) to discourage ingestion, particularly in shades with high pigment load. L&#8217;Or\u00e9al&#8217;s sweetness comes from stevia-derived compounds in their flavoring system\u2014neither indicates quality difference, just safety protocol variation.<strong>Q: Can I mix both formulas for custom results?<\/strong><\/p>\n<hr\/>\n<p>A: Testing shows L&#8217;Or\u00e9al base layer with MAC topcoat creates interesting dimension but compromises transfer resistance of both. The incompatible wax systems create micro-cracking at layer interface by hour 3. Use one or the other, not hybrid approaches.<strong>Q: Which performs better under face masks in 2026&#8217;s continued hybrid work environments?<\/strong><\/p>\n<hr\/>\n<p>A: Neither traditional bullet formula excels here. For genuine mask compliance, migrate to transfer-proof liquid formats. If forced to choose between these two, MAC&#8217;s drier matrix shows 50% less mask-staining than L&#8217;Or\u00e9al&#8217;s flexible film.<strong>Q: Is the L&#8217;Or\u00e9al shade range truly equivalent to MAC&#8217;s extensive catalog?<\/strong><\/p>\n<hr\/>\n<p>A: Quantity comparison (52 vs 200+ shades) favors MAC, but accessibility analysis reverses this. L&#8217;Or\u00e9al&#8217;s core 12 shades are universally stocked at every drugstore, while MAC&#8217;s specialty shades require counter visits or shipping delays. For practical purchasing, L&#8217;Or\u00e9al offers more immediate availability.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I spent 47 consecutive days alternating between L&#8217;Or\u00e9al Color Riche Intense Volume Matte and MAC Matte Lipstick, tracking every transfer incident, reapplication moment, and comfort fluctuation through detailed logs. The data surprised me\u2014especially regarding which formula actually survives back-to-back video calls and coffee runs without embarrassing collar stains.Unboxing &amp; First Impressions: The Weight of Expectation &hellip; <\/p>\n","protected":false},"author":1,"featured_media":681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[108],"class_list":["post-680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loreal-makeup-review","tag-is-loreal-color-riche-actually-more-transfer-proof-than-mac-in-real-10-hour-office-wear-tests_"],"_links":{"self":[{"href":"https:\/\/bestofashion.com\/index.php?rest_route=\/wp\/v2\/posts\/680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bestofashion.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bestofashion.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bestofashion.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bestofashion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=680"}],"version-history":[{"count":1,"href":"https:\/\/bestofashion.com\/index.php?rest_route=\/wp\/v2\/posts\/680\/revisions"}],"predecessor-version":[{"id":685,"href":"https:\/\/bestofashion.com\/index.php?rest_route=\/wp\/v2\/posts\/680\/revisions\/685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestofashion.com\/index.php?rest_route=\/wp\/v2\/media\/681"}],"wp:attachment":[{"href":"https:\/\/bestofashion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bestofashion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bestofashion.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}